Rubi Rose's net worth is estimated at $1.1 million in 2025, earned through her music career, modeling work, brand collaborations, and substantial OnlyFans income.
The Rise of Rubi Rose in the Entertainment Industry
Rubi Rose, born Destiny Bailey on October 2, 1997, in Lexington, Kentucky, has established herself as a prominent figure in the entertainment world. Her journey from social media personality to respected rapper and model showcases her versatility and business acumen. With her distinctive style and bold personality, she has captured the attention of millions of fans worldwide.
Rose first gained widespread recognition after appearing in Migos' music video for "Bad and Boujee." This appearance served as a launching pad for her career, opening doors in both the music and modeling industries. Her strategic career moves and ability to leverage her online presence have contributed significantly to her financial success.
Early Life and Background
Rubi Rose grew up with a diverse cultural background that has influenced her artistic expression. Her mother is Eritrean, while her father, John Benton (a lawyer by profession), has a mixed heritage of white, Black, and Japanese ancestry. This multicultural upbringing has shaped her unique perspective and style.
Before fame, Rose attended Brookwood High School and later enrolled at Georgia State University, showing her commitment to education alongside her budding career in entertainment. Her academic background, combined with her natural talent and business sense, has helped her navigate the complex entertainment industry effectively.
Breaking into the Music Scene
Rubi Rose's music career began to take shape when she started sharing her work on social media platforms. Her authentic approach and distinctive sound quickly garnered attention from music enthusiasts and industry professionals alike. The release of her hit single "Big Mouth" in 2019 marked a significant milestone in her career, amassing millions of views on YouTube and establishing her presence in the rap scene.
Her music style, characterized by a fusion of trap, hip-hop, and R&B, combined with potent lyrics, has set her apart from many contemporaries. This unique sound has resonated with a broad audience, contributing to her growing popularity and, consequently, her increasing net worth.
Rubi Rose's Financial Empire: Breaking Down Her Net Worth
As of 2025, Rubi Rose's net worth stands at approximately $1.1 million according to multiple sources. However, it's worth noting that some reports suggest her wealth could be as high as $4 million, indicating the potential variability in estimating celebrity finances. Her financial success stems from multiple revenue streams, showcasing her ability to diversify her income sources effectively.
Music and Streaming Revenue
A significant portion of Rubi Rose's income comes from her music career. As an artist signed to Hitco Entertainment, she earns revenue through various channels:
Streaming platforms like Spotify, Apple Music, and YouTube generate royalties for her music.
Live performances and tours contribute substantially to her earnings.
Music sales and downloads provide additional income.
While the payment per stream on platforms like Spotify is relatively small, the cumulative effect of millions of streams creates a steady revenue flow. Additionally, her collaborations with other artists have expanded her reach and, consequently, her earning potential.
Modeling Career and Brand Collaborations
Rubi Rose's striking appearance and fashion sense have made her a sought-after model in the industry. Her modeling career, which gained momentum after her appearance in the "Bad and Boujee" video, has evolved into a significant income source. She has worked with prominent brands and designers, further enhancing her financial portfolio.
Brand endorsements and partnerships represent another lucrative aspect of her career. Companies eager to tap into her substantial following and influence regularly seek collaborations with her. These partnerships typically involve promoting products on her social media platforms or appearing in advertising campaigns, all of which contribute to her overall net worth.
OnlyFans Success
Perhaps the most surprising and substantial contributor to Rubi Rose's wealth is her presence on OnlyFans. According to her own statements during an appearance on the Impaulsive podcast, she earns approximately $1 million per month through the platform. In a YouTube video with Aaron Vankampen in September 2023, she mentioned earning around $6 million the previous year, primarily from what she described as "a special website where I do special things."
Remarkably, Rose reportedly made $100,000 in just two days on OnlyFans by reposting photos from her Instagram account. This demonstrates her savvy understanding of content monetization and her ability to leverage her existing assets across different platforms.
Social Media Influence
With millions of followers across various social media platforms, Rubi Rose has built a valuable digital presence. This online influence translates directly into financial opportunities through:
Sponsored posts and content
Affiliate marketing
Paid partnerships
Exclusive content for subscribers
Her ability to maintain an authentic connection with her audience while monetizing her online presence has been crucial to her financial success. By sharing aspects of her life and artistry, she has cultivated a loyal fan base willing to support her various ventures.
With her growing wealth, Rubi Rose has embraced a lifestyle that reflects her success while also making strategic investments for her future. Her spending habits and life style choices provide insight into how she manages her finances.
Rubi Rose's Lifestyle and Spending Habits
Luxury Living
Rose currently resides in Los Angeles, California, in what appears to be an upscale penthouse. In a YouTube video tour, she showcased her modern living space, highlighting its contemporary design and luxurious features. While the exact cost of her residence isn't publicly disclosed, it clearly represents a significant investment.
Fashion and Accessories
One of the most notable aspects of Rubi Rose's spending is her extensive wardrobe. During her penthouse tour, she revealed that her closet, filled with designer clothes and accessories, cost between $300,000 and $500,000. This substantial investment in fashion aligns with her career as a model and public figure, where appearance plays a crucial role.
Her fashion choices often feature high-end brands and custom pieces, which serve both as personal indulgences and professional investments. As someone whose image is integral to her brand, these fashion expenditures can be viewed as both luxury spending and business investments.
Business Investments
While specific details about Rose's investment portfolio aren't widely publicized, her comments in interviews suggest a forward-thinking approach to wealth management. Her diversification across multiple income streams indicates financial savvy and an understanding of the importance of not relying solely on one revenue source.
Career Milestones and Their Financial Impact
Rubi Rose's career trajectory has been marked by several key moments that have significantly impacted her financial standing. Understanding these milestones provides context for her current net worth and potential future growth.
Breakthrough in Music
The release of "Big Mouth" in 2019 represented Rose's first major breakthrough in the music industry. The song's success led to increased streaming revenue, more performance opportunities, and greater visibility in the industry. This visibility, in turn, opened doors for collaborations with established artists, further enhancing her earning potential.
Her debut mixtape "For the Streets" further solidified her position in the rap scene. While specific sales figures aren't publicly available, the project undoubtedly contributed to her growing income and industry credibility.
Expansion into Modeling
Rose's transition from music video appearance to professional modeling marked another significant financial milestone. By leveraging her distinctive look and growing fame, she secured modeling contracts that diversified her income beyond music.
Her modeling work has included magazine covers, fashion campaigns, and runway appearances. Each of these opportunities not only provided immediate financial benefits but also enhanced her overall brand value, allowing her to command higher fees for future projects.
OnlyFans Launch
Perhaps the most financially impactful decision in Rose's career was joining OnlyFans. As previously mentioned, this platform reportedly generates approximately $1 million monthly for her, dwarfing her income from other sources.
The timing of her OnlyFans launch—during the early 2020s when the platform was experiencing explosive growth—demonstrated her ability to identify and capitalize on emerging opportunities. This decision alone has potentially multiplied her net worth several times over.
Comparing Rubi Rose's Net Worth to Industry Peers
To put Rubi Rose's financial success in context, it's helpful to compare her net worth to that of other artists at similar career stages. According to some sources, her estimated $4 million net worth places her competitively among emerging artists like Mulatto and Saweetie.
While Rose may not yet command the wealth of established rap superstars, her financial trajectory is impressive considering the relatively short time she's been in the industry. Many of her peers who started their careers around the same time haven't achieved the same level of financial success, highlighting her effective monetization strategy.
It's worth noting that Rose's diversified income approach—spanning music, modeling, and digital content—gives her an advantage over artists who rely primarily on music sales and performances. This diversification provides greater financial stability and growth potential.
FAQs About Rubi Rose's Net Worth
How much is Rubi Rose worth in 2025?
Rubi Rose's net worth in 2025 is estimated at $1.1 million according to multiple sources, though some reports suggest it could be as high as $4 million. The variation in these figures reflects the challenges in accurately assessing celebrity wealth, particularly when private income sources are involved.
What is Rubi Rose's main source of income?
While Rubi Rose earns from multiple sources including music, modeling, and brand collaborations, her most lucrative income source appears to be OnlyFans. She has claimed to earn approximately $1 million monthly from the platform.
How much does Rubi Rose make from OnlyFans?
According to her own statements, Rubi Rose makes around $1 million per month from OnlyFans. In a 2023 interview, she mentioned earning approximately $6 million the previous year, primarily from the platform.
Does Rubi Rose own any businesses?
While specific business ownership details aren't widely publicized, Rose has mentioned working on various entrepreneurial ventures. These likely include her personal brand development and potential product lines, though concrete information about registered businesses is limited.
How much does it cost to book Rubi Rose for a performance?
Exact booking fees for Rubi Rose aren't publicly disclosed, but industry standards suggest that rap and hip-hop artists at her level typically command fees starting around $10,000 and potentially reaching much higher depending on the event and requirements.
Has Rubi Rose's net worth increased or decreased in recent years?
Based on available information, Rubi Rose's net worth has increased significantly in recent years. This growth coincides with her expanding career opportunities and particularly her success on OnlyFans, which has substantially boosted her income.
What assets does Rubi Rose own?
While comprehensive details about Rose's assets aren't publicly available, she is known to have an expensive penthouse in Los Angeles and a designer wardrobe valued between $300,000 and $500,000. She likely has additional investments and assets that aren't publicly disclosed.
