Vanity URL: What it is and why you need one?

Patrick A. Snyder
Patrick A. Snyder Published on February 16, 2023

What is a Vanity URL?

A vanity URL is a shortened, memorable URL that makes it easier for people to remember a specific web address.

In comparison, a vanity domain name is the front part of the URL, such as Vanity domain names are useful for promoting a brand via social media, mobile devices, and offline materials.

Why Do You Need a Vanity URL?

Vanity URLs are beneficial when sharing links via social media, email, or marketing materials. This type of URL helps people remember the link better and helps businesses improve brand recognition.

Vanity URL Examples

Many popular brands use vanity URLs to promote their businesses. BuzzFeed uses links, while ESPN uses links. 

You can get creative with your brand name and create your own vanity URL using AwwURL.

Benefits of a Vanity URL

There are several benefits of using a vanity URL. Here are just a few:

  • Easier to remember: Vanity URLs are short and easy to remember, making it easier for people to access your site.
  • Better branding: Vanity URLs can help build brand recognition by associating your brand with the URL.
  • Better tracking: Vanity URLs can contain tracking information, allowing you to see who is clicking on your links and where they are coming from.
  • Higher click-through rates: Vanity URLs can increase click-through rates by making your links look more professional and trustworthy.
  • Customizability: Vanity URLs are highly customizable, allowing you to choose a URL that fits your brand and marketing needs.

Is There a Connection Between Vanity URL and SEO?

Much like any other element tied to SEO, the extent to which a vanity URL impacts SEO is largely up for debate. However, if you choose a vanity URL that incorporates a keyword, it can help improve your SEO.

The extent to which vanity URLs influence SEO is uncertain, but they can impact user experience and brand recognition.

One thing to keep in mind, however, is that vanity URLs are often used in social media, and social media activity does impact SEO. So, while your vanity URL may not directly impact your SEO, it can certainly have an impact on your social media presence, which can, in turn, impact your SEO.


How to Set Up Your Custom Domain with AwwURL?

To set up your custom domain, log into your account and head over to the custom domain to link up your custom branded domain. Click the Group selector at the top right of the page, then click Manage and choose Custom Domains. 

Next, add your custom domain and follow the instructions to configure your DNS for your AwwURL account.

How to Create a Vanity URL with AwwURL?

To create a vanity URL with AwwURL, first set up your custom domain, then create an AwwURL link or find an already-created link and click "Edit." You can now use your new vanity URL in your marketing materials.


In conclusion, a vanity URL is a great way to improve your branding, make it easier for people to access your site, and track link clicks. 

Using Aww URL, creating a custom domain, and setting up a vanity URL are simple and straightforward. 

While the impact of vanity URLs on SEO is debatable, the benefits of using one are clear. So, why not consider setting up a vanity URL for your brand today?

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