Vanity Domain: What It Is And Why You Should Set Up One?

Patrick A. Snyder
Patrick A. Snyder Published on February 16, 2023

If you want to create a strong brand identity, using a vanity domain can be the way to go. Vanity domains are web addresses named after a brand or person, and they can help attract website visitors. Here's everything you need to know about vanity domains:

What Is a Vanity Domain?

Vanity domains are web addresses that usually have a brand or person's name in them. They help increase brand awareness and can be a base for a shortened vanity URL.

Examples of Vanity Domains

Some examples of vanity domains include,, etc.

Vanity Domain vs. Vanity URL

Vanity URLs are shortened links that redirect to another URL, while vanity domains represent a brand or person. You can create a vanity domain by registering a domain name and building your page or using a link management platform like AwwURL.

Reasons to Create a Vanity Domain

Some reasons to use a vanity domain include improving time to market, increasing brand awareness, creating customized vanity URLs, using them in print ads, precise tracking, specific campaign marketing, and helping with SEO.


In conclusion, using a vanity domain can be a great way to create a strong brand identity and attract more website visitors. With these tips, you can choose, set up, and use your own vanity domain to benefit your brand or personal image. 

You can also create Link Bio pages and custom QR codes to boost your marketing.

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