How to Choose the Right Domain for Your Custom Branded URLs?

Patrick A. Snyder
Patrick A. Snyder Published on February 19, 2023

In today's digital age, a strong online presence is essential for any business looking to succeed. Custom-branded URLs can help increase brand recognition, improve user experience, and drive traffic to your website. However, before you can start creating custom-branded URLs, you must first choose the right domain. With so many options available, it can be challenging to know where to start. 

In this article, we will discuss the key factors to consider when selecting the perfect domain for your brand.

Why Choosing the Right Domain is Essential for Your Brand?


Your domain name is the online identity of your brand, and it's one of the first things that people will notice about your business. A well-chosen domain name can help to:

  1. Create a strong brand identity
  2. Increase brand recognition
  3. Improve user experience
  4. Boost website traffic

On the other hand, a poorly chosen domain name can hurt your brand's reputation and make it difficult for people to find your website.

Understanding the Different Types of Domains

When choosing a domain, it's important to understand the different types of domains that are available:

  • Top-Level Domains (TLDs) - These are the most common domain extensions, such as .com, .org, and .net.
  • Country Code Top-Level Domains (ccTLDs) - These are domain extensions that are specific to a particular country or geographic region, such as, .ca, or .eu.
  • Generic Top-Level Domains (gTLDs) - These are newer domain extensions that were introduced in 2012, such as .guru, .shop, and .app.

Did you know that AwwuRL allows you to add your own domain to customize the shortened links?

Factors to Consider When Choosing the Perfect Domain

Choosing the perfect domain for your brand involves several factors:

  1. Branding - Your domain name should be memorable and easy to pronounce. It should also reflect your brand's personality and values.
  2. SEO - Your domain name can have an impact on your search engine rankings. Avoid using hyphens, numbers, or other special characters in your domain name. Try to include relevant keywords in your domain name, if possible.
  3. Domain Length - Shorter domains are typically easier to remember and type. Aim for a domain name that is between 6-14 characters in length.
  4. Domain Extension - Consider the TLD or ccTLD that will best represent your brand. For example, if you are targeting a specific geographic region, a ccTLD may be a better choice.
  5. Availability - Check to see if your desired domain name is available. If it's not, you may need to consider alternatives or try to negotiate with the current owner.


Can I use my brand name as my domain name?

Yes, using your brand name as your domain name is a common practice.

Should I use a .com domain extension?

While .com is the most common TLD, other extensions can work just as well depending on your brand's goals and target audience.

How much should I expect to pay for a domain name?

The cost of a domain name can vary depending on several factors, including the TLD and availability. On average, you can expect to pay between $10-$50 per year.


Choosing the right domain for your custom branded URLs is an essential part of creating a strong online presence for your brand. Consider the factors we've outlined in this article, including branding, SEO, domain length, extension, and availability. 

By carefully choosing the perfect domain name for your brand, you can increase brand recognition, improve user experience, and drive traffic to your website. 

Remember to keep your domain name memorable, easy to pronounce, and reflective of your brand's personality and values. 

With these tips in mind, you'll be on your way to creating custom branded URLs that will help your business succeed in the digital world.

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