How to Create Custom Branded URLs for Your E-commerce Store?

Patrick A. Snyder
Patrick A. Snyder Published on February 22, 2023

Do you want to elevate the experience for your customers and stand out from the competition? 

If so, then creating custom branded URLs for your e-commerce store is a great way to do just that! In this blog post, we'll show you how to create custom URLs that look professional and are easy to remember.

Create branded links for the E-commerce store


Choose the Domain

The first step to making a successful online store is to choose the right domain name. It's important to choose a domain name that’s short, memorable, and brandable. 

If your business already has an established brand name, try to incorporate it into your URL. This will help create consistency between your website design and brand. Additionally, make sure that the domain name is available on all major platforms, like social media channels and search engine directories. 

With the right domain name set up, you can begin the process of setting up your eCommerce store.

Install BetterLinks WordPress Plugin

Once you have chosen the domain for your custom URLs, you can install the BetterLinks WordPress Plugin to help you shorten, track, and manage any URLs you create. 

This plugin is an all-in-one solution that will give you full control over your links. 

With BetterLinks, you can easily create short and pretty links to help you successfully promote your brand and products. 

This plugin also allows you to collect analytics reports, so that you can make informed decisions about your marketing campaigns. 

With BetterLinks, setting up a custom URL system could not be easier.

Add Branded Domain

Once you have chosen the domain name and installed the BetterLinks WordPress Plugin, you will need to add the branded domain to your website. 

This can be done by logging into your hosting account and adding the domain as an ‘add-on’ domain. You will then be prompted to set up DNS records which will ensure that your domain name points to the correct website. 

If you are not familiar with DNS records, there are plenty of helpful tutorials online that can guide you through this step. 

Once the branded domain has been added, you will be able to use it as your website URL for all online campaigns.

Set Up DNS Records

Once you’ve chosen and registered the domain you'd like to use for your custom short URL, the next step is to set up DNS records. This is done by pointing the A record to the server. For example, Shopify IP address 

This will allow your customers to access your store using your own branded domain name, rather than a long, generic URL. 

Setting up DNS records is an easy process that only takes a few minutes. 

Once the DNS records are configured correctly, you can start using your custom URLs on social media posts and emails, making it easier for customers to find and access your site quickly and easily.


What is a Custom URL?

A custom URL, also known as a branded link, is a unique web address that is tailored to your website or online content. It helps people remember your brand by giving customers and other users an easy-to-remember link to your content. 

This type of URL is often used in digital marketing campaigns, as it allows businesses to create personalized URLs that feature their branding. 

With BetterLinks, businesses can quickly and easily create their own branded URLs in order to promote their content. By setting up DNS records, businesses are able to point their domain to the Bitly servers, allowing them to create custom short URLs with their unique branding. 

Custom URLs offer a number of benefits, including increased visibility and brand recall, improved click-through rates, and easier sharing of content on social media platforms. 

With the right tools and strategies in place, businesses can create custom URLs that will help them boost awareness about their brand.

What are the benefits of using custom URLs?

Custom URLs are a great way to promote your e-commerce store. Not only do they help you stand out from the competition, but they also provide numerous benefits that can help you increase visibility and conversions. 

With custom URLs, you can build trust between your audience and your business, drive more clicks, create memorable links that help customers remember your brand, and improve the user experience. 

Furthermore, custom URLs are easily tracked and managed with tools like BetterLinks, allowing you to measure the performance of your links and make adjustments if needed. 

With all these benefits in mind, it's easy to see why custom-branded URLs are a must for any e-commerce store.

How to Create Custom URLs?

Creating custom URLs is a great way to improve the user experience of your e-commerce store. There are several different ways to create custom URLs, and they vary depending on the platform you are using. 

If you use WordPress, you can install the BetterLinks plugin to quickly create branded links that lead to your website. Alternatively, you can use (formerly to create vanity URLs on your own domain. 

Both solutions provide powerful analytics and API support, as well as integration with services like Chrome, Slack, Zapier, and Segment. With the right tools in place, creating custom URLs for your e-commerce store is easy and straightforward.

Are there online tools for custom URLs?

There are several online tools available to help you create custom branded URLs for your e-commerce store.

AwwURL is a free tool that allows you to create, customize, and share your custom URLs. You can use your domain or choose from those already available.

Bitly's Connections Platform is a free URL shortener with robust link management software and custom domain support. 

Cuttly is also a great URL shortener and link management platform that offers free custom domains, link-in-bio, and customizable QR codes.

These platforms are easy to use and provide great features for creating branded short URLs for your store.

Tips for Creating Branded Short URLs

Creating branded short URLs is a great way to personalize your e-commerce store and draw in more potential customers. 

When creating your custom short URLs, there are a few tips to keep in mind. 

Firstly, be sure to use a relevant domain name that matches your brand name. 

Secondly, ensure that the URL is easy to remember and doesn't contain any extraneous characters. 

Thirdly, use shorter URLs whenever possible as they have a higher click-through rate than longer ones. 

Finally, make sure to use online tools such as Bitly or to create and track your branded links easily. 

Following these simple tips will help you create effective custom URLs for your e-commerce store that can lead to increased sales and brand visibility.


In conclusion, using custom-branded URLs for your e-commerce store is a great way to boost awareness about your brand and build a stronger presence online. 

By following the steps outlined in this guide, you can easily create custom branded URLs with BetterLinks and use them to drive traffic and conversions. 

It’s important to remember that your branded URLs should be short, memorable, and relevant to your brand, so that they are easily recognizable and clickable. 

With the right tools and digital strategies, you can make the most of your branded links and ensure that they are driving value for your business.

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