How to Create Short Links for Your Mobile App?

Patrick A. Snyder
Patrick A. Snyder Published on February 19, 2023

In today's digital world, mobile apps are a crucial part of every business's marketing strategy. With millions of apps available on the app stores, it's essential to have a unique selling point that sets your app apart from the rest. One of the ways to achieve this is by using short links for your mobile app.

Short links are shortened URLs that redirect users to your app's landing page, instead of having them type a lengthy URL in their browser. These links are more convenient for users to remember and share, and they also help increase your app's visibility.

In this article, we'll discuss how to create short links for your mobile app and why they're essential for your app's success. So let's get started!

Why Use Short Links for Your Mobile App?

Short links offer several benefits for your mobile app, including:

  • Easy to remember and share: Short links are shorter and more straightforward than long URLs, making them easier for users to remember and share.
  • Better user experience: Short links redirect users directly to your app's landing page, providing a seamless user experience and increasing engagement.
  • Improved tracking: Short links allow you to track how many clicks your link receives, which helps you measure the effectiveness of your marketing campaigns.

How to Create Short Links for Your Mobile App?

Creating short links for your mobile app is a straightforward process. Follow these simple steps:

Choose a Short Link Service Provider

There are several short link service providers available, including Bitly, Rebrandly, and TinyURL. Choose a provider that fits your needs and budget. We recommend using AwwURL tool.

Set Up Your Account

Once you've chosen a provider, sign up for an account and verify your email address.

Create Your Short Link

Enter your app's landing page URL into the provider's dashboard, and the provider will generate a short link for you.

Test Your Short Link

Before sharing your short link, test it to make sure it works correctly. Click on the link and ensure that it redirects to your app's landing page.

Share Your app Short Link

Share your short link on your website, social media, email newsletters, and other marketing channels.

Best Practices for Using Short Links for Your Mobile App

Here are some best practices for using short links for your mobile app:

Keep it short and sweet: Short links are supposed to be short, so make sure to keep them that way. Avoid adding unnecessary characters or words.

Use them strategically: Short links are useful for specific marketing campaigns or promotions. Don't overuse them, or they may lose their effectiveness.

Customize your links: Most short link providers allow you to customize your links with a branded domain name. This can help increase your brand recognition.

Do short links affect my app's SEO?

No, short links do not directly affect your app's SEO. However, they can indirectly improve your app's visibility by increasing user engagement and click-through rates.


Short links are a valuable tool for mobile app marketing, providing an easy and effective way to increase user engagement and app visibility. By following the simple steps outlined in this guide, you can create your own short links and start promoting your mobile app today.

Remember to choose a reliable short-link service provider, keep your links short and sweet, and track your clicks to measure the effectiveness of your marketing campaigns. 

By using short links strategically, you can drive more traffic to your app and achieve greater success in the competitive world of mobile app marketing.

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