14 Best URL shorteners on the market in 2023

Patrick A. Snyder
Patrick A. Snyder Published on February 21, 2023

Do you want to create shorter and cleaner links? Are you looking for a way to share your content more easily on social media and other platforms? If so, then this blog post is for you!

14 Best Link Shorteners 

URL shorteners offer a great way to create good-looking links and track their performance. They help to minimize web page addresses into something easier and more manageable. 

There are a variety of different shorteners available, but which one is right for you?

In this guide, we will review the 14 best URL shorteners and explain how they can help you create and track links for sharing on social media, videos, emails, and more.

From Bitly to BL.INK, each of these services offers unique features and advantages that can help you customize and brand your URLs for maximum impact.

Read on to learn more about the different link shorteners available and how you can use them to their full potential.


AwwURL is a comprehensive and user-friendly free URL shortener service that provides various useful features for managing your links.

You do not need to register to use this link-shortening service.

With AwwURL, users can shorten long URLs into short, memorable links that are easy to share and track. You can even use this free link shortener to get the custom URL slugs.

There is no limit, you can shorten unlimited links per month. The shorten links will always be there unless you delete them manually.

Additionally, You can add your custom domains for free if you want vanity URLs. Moreover, you can also generate QR codes for the URLs.

With a detailed analytics report, you can keep an eye on the performance and improve your marketing tactics.

In addition to link shortening and QR code generation, AwwURL also provides bio link pages, which are single landing pages that can contain multiple links.

This feature is particularly useful for social media influencers, online marketers, and anyone who wants to promote multiple links through a single bio link. 

With bio link pages, users can create a custom landing page that showcases their content and makes it easy for their audience to navigate to their different online platforms.


Bitly is one of the most popular URL shorteners on the market.

This best free URL shortener is a business-grade solution for customizing your links and offers a wide range of features such as analytics, branded links, and tracking. 

It is used by influencers, small brands, and large enterprises alike.

It's easy to use, fast, and reliable. 

With Bitly, you can easily create, track and measure your links for improved engagement and more conversions.


Tiny.cc is a powerful link shortener that provides a fast, simple, and free way to transform long, ugly URLs into nice and trackable short URLs.

Their free plan an excellent choice for those looking for a reliable, free option. 

For businesses that need more features, this URL shortening tool also offers their premium business version with additional features such as custom branding and analytics. 

With Tiny.cc, users can create and manage custom links quickly and easily with its simple interface. With features like tracking, real-time analytics, and custom branding,

 Tiny.cc is an ideal choice for anyone looking to take their URL shortening to the next level.


Sniply is a great choice for those looking to brand their links and track analytics. It allows you to add custom messages, images, and calls to action to each link, as well as track the performance of each link to determine which ones are performing best.

The paid plan of the Sniply also allows you to re-engage your followers with each link, giving you an opportunity to increase conversions and build relationships. 

With its powerful analytics and branding capabilities, Sniply is one of the best custom URL shorteners on the market.


Blink is an Enterprise Link Management platform that allows users to create short, branded URLs and provides analytics to track engagement, attribution, and optimization.

It also provides a great integration with Chrome and Firefox, allowing users to manage and measure every click and scan.

With Blink, small businesses can optimize every link they create and know exactly how their content is performing.

This makes it one of the best link shorteners for small businesses looking to maximize their online presence.


TinyURL is a free and easy-to-use URL shortener that can help you transform long, ugly links into nice, memorable, and trackable short URLs.

Tinyl URL free account is loved by the users due to its ease of use and fast performance. 

With TinyURL, you can start shortening your URLs from the moment you land on their website.

The paid plan also offers advanced options such as customizing your shortened URLs and password protecting them; however, these options require a paid account.


Cuttly is an all-in-one link management platform and URL shortener. It is ideal for branded short links, link-in-bio, and customizable QR codes.

 Cuttly provides users with an easy way to track performance and measure clicks on their links. It is also free to use and delivers fast, anonymous short URLs.

For those looking for an all-in-one link management platform, Cuttly free trial is a great choice.


Rebrandly is an ideal choice for those looking for a comprehensive link management tool with custom domain features. It is a powerful custom URL shortener that allows users to create, track, and share branded links.

This platform allows users to gain insights into their link's performance, as well as keep track of the clicks and impressions generated from each link.

Rebrandly also provides an API that developers can use to integrate the platform into their existing systems and applications.


Click is yet another great URL shortener service with a wide range of features. It allows users to not only shorten their long links but also track their performance.

It offers an easy-to-use dashboard that provides a comprehensive view of the performance of your links. It also offers advanced features like custom domain name,  link branding, link retargeting, and link expiration options. 

Click offers a free version as well as an Enterprise version with additional features and services.

With Click, you can make sure your shortened URLs are always up-to-date and easy to share with your audience.


BL.INK is a great option for those looking for enterprise-level link management and tracking. With unlimited redirects and GDPR compliance, BL.INK provides a secure environment to keep your links up-to-date and accurate.

This URL shortener tool allows you to customize your long URLs and URL slugs.

The limited free plan also offers analytical insights to monitor the success of each link, giving users more control over their campaigns.

As one of the leading URL shorteners, BL.INK is an ideal solution for businesses looking to optimize their links and measure every click and scan.


Short.io is an ideal choice for teams and agencies looking for a branded URL solution.

It offers comprehensive team management features, such as real-time analytics, custom domain management, and the ability to create custom link types. Additionally, Short.io provides detailed insights into clicks and impressions, as well as the ability to track performance across platforms, such as social media and email campaigns.

It also offers link retargeting capabilities to maximize conversions, as well as support for multiple languages.

With its advanced features, Short.io is a great choice for those looking for a powerful link shortener with team support capabilities.


Hopp.co is a comprehensive URL shortener that offers advanced customization options and tracking capabilities. It enables users to customize their short URL with custom text or use their own branded domain name.

Hopp.co also provides real-time analytics, helping users track their link’s performance and make better decisions about their content sharing strategy.

This makes Hopp.co an ideal solution for businesses that need to create and manage branded links for their social media campaigns.


T2M is the ultimate all-in-one platform for URL shortening and branded links management.

It offers a cloud-based solution with infinite shortened URLs, redirects, and clicks. It allows users to track the analytics of their links in real-time and customize their own branded domains. 

With T2M, users can create, manage and analyze links to improve their marketing campaigns with ease. Moreover, T2M provides an affordable pricing structure that makes it ideal for businesses of any size.

In conclusion, T2M is an excellent choice for those who want a reliable and cost-effective URL shortener and branded link management service.


JotURL is a great option for website owners and bloggers looking for a hyper-micro URL shortening service.

 It allows users to create, share, manage, and track their short links with ease. This makes it an ideal tool for boosting click-through rates, improving brand recognition, and getting more traffic. Additionally, JotURL offers features such as custom domains, real-time tracking, and detailed analytics.

All of this makes JotURL one of the most powerful URL shorteners out there.


Is Bitly or TinyURL better?

It really depends on what you are using them for. Bitly offers more features and customization options, while TinyURL focuses on simplicity and ease of use. If you're looking for a free shortening service with basic functionality, TinyURL is probably a better choice. However, if you need more advanced features and analytics, then Bitly would be the better option.

Are URL shorteners worth it?

Yes, URL shorteners can be worth it for some users. They can help make links easier to share and remember, as well as helping to track clicks and engagement. Additionally, shorter URLs can be more aesthetically pleasing when sharing on social media or in other contexts where space is limited.

Do shortened URLs last forever?

No, shortened URLs do not last forever. They are typically set up to expire after a certain amount of time, or after they have been used a specific number of times. However, you can use a flexible solution like AwwURL to keep your URLs forever and delete them whenever you want.

Is Bitly the same as TinyURL?

No, Bitly and TinyURL are not the same. Both services provide similar functionality in that they create short links for long URLs, but the implementation of each service is different.

Why are URL shorteners bad? 

URL shorteners are bad because they can be used to hide malicious links and redirect users to malicious websites. Shortened URLs also make it difficult to know where a link is going, making it hard for users to determine if a link is safe or not. Additionally, shortened URLs can be easily changed by the creator, so users cannot be sure where a link will take them until they actually click on it.



In conclusion, there are many great URL shorteners out there that can help businesses increase their online presence and make sharing links easier.

From the most popular Bitly to the brand-building Rebrandly, these services all offer unique features that can help businesses reach their goals. Whether you're looking for a simple solution or something more complex, there's sure to be a URL shortener out there that meets your needs.

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