SMS marketing is a powerful way to reach consumers and achieve business goals. Here are 43 best practices to follow for a successful SMS marketing campaign:
- Create a Strategy
- Use SMART Goals for Your Campaigns
- Explore All Your Options
- Follow Trade Association Best Practices
- Comply with SMS Compliance Best Practices
- Be Upfront:
- Disclose Program Details at Opt-In
- Obtain Written Consent
- Clarify Terms and Conditions
- Observe Timing Guidelines
- Give Your Business Name in Every Text
- Make Opt-Outs Easy
- Curb Your Language
- Leave Opt-Outs Alone
- Use Data and Testing Best Practices:
- Test Until You See What's Essential
- Calculate Your Click-Through Rate (CTR)
- Monitor Your Response Rate
- Follow Additional SMS Marketing Best Practices:
- Be concise
- Include a Call to Action (CTA)
- Use Personalization
- Make Sure Your Campaign Is Mobile-Friendly
- Avoid Spamming Your Audience
- Use Urgency and Scarcity
- Use Text-to-Win Contests
- Focus on Value Propositions
- Segment Your List
- Use Exclusive Offers
- Use Social Media to Boost Your SMS Campaign
- Use Geo-Targeting
- Use Text-to-Screen
- Include Video and Images
- Provide Customer Service Support
- Use Segmentation to Personalize
- Use SMS Automation
- Use Shortened URLs
- Make Sure Your SMS Provider is Reliable
- Use Two-Way Messaging
- Monitor Your SMS Program Performance
- Use Text-to-Donate
- Offer Customer Rewards
- Provide Updates on Order Status
Remember that SMS marketing best practices start with creating a strategy, using SMART goals, exploring all your options, and following trade association and legal guidelines.
Comply with SMS compliance best practices, be upfront, and use data and testing best practices to get the best results.
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